Graphic Orb is your go-to creative facility for all things interactive, digital and print. We have a great reputation for innovative ideas, amazing people and cutting-edge technology. For over 40 years, major motion picture studios, brand-name retailers and an ever-growing list of pharmaceutical, financial and entertainment clients have relied upon Graphic Orb for design and production solutions. Now we'd like to make it happen for you. At the heart of Graphic Orb is a passionate, smart and honest team of people, who bring you the highest quality creative solutions. From Web development to graphic design, integrated campaigns to collateral � give us a call. Come by and see our super-cool office. Then let the people of Graphic Orb bring your story to life.
Clients come to Graphic Orb for all kinds of creative solutions. No two projects are alike in our creative marketplace. We like that. Variety is the spice of life. It lets us approach each new job with a fresh perspective. It helps us solve problems and bring order from chaos, without resorting to the routine or mundane. Check out the diversity of the creative on our reel. We produced it in-house, including the computer-generated image of the spinning combination lock that opens the door to the full spectrum of our work.
This successful Fox Soccer Channel direct-mail piece was sent to select executives at their cable affiliates. To stand out from the crowd, we gave them something interactive they would want to keep on their desks. When you open this fun pop-up mailer, a 3-D stadium and soccer goal emerge. There's even a ball you can flick into the net and score � just like how affiliates will score by aligning with Fox Soccer Channel!
One of Graphic Orb's most recent adaptive creative projects - taking the "Angels & Demons" teaser poster and creating a compelling outdoor campaign that provided a fresh visual solution without losing the brand integrity of the key art.
A well-designed trade campaign is the most effective way to sway members of the Academy. For 40 years, Hollywood studios have turned to Graphic Orb to create provocative and persuasive trade campaigns that have reaped nominations, awards and bigger box office. This successful campaign for "Vicky Cristina Barcelona" helped Pen�lope Cruz and The Weinstein Company to bring home the Oscar� in 2008. We produced all the original creative for this two-tier assault that first focused on getting the talent nominated, and then honed in on winning the award for Ms. Cruz.
In the movie business, promotional materials are often required before the actors step in front of the camera. This creates unique challenges for our designers who must create something out of nothing. In the case of "Powder Blue," we were charged with creating a teaser poster for a film festival. Our designers had no assets (neither photography nor footage from the movie), and a limited budget. They read the script about an exotic dancer and created sensuous and steamy, yet classy posters that stop you in your tracks by oozing suspense and sexuality. Can you guess which one the client chose?
Working closely with Lionsgate, Graphic Orb was given the task of creating all the packaging materials for three separate DVD box sets celebrating three of the most iconic sex symbols in movie history. Each actress would be sold individually. Our goal was to tie the three box sets together as a series, which meant everything we created had to have a visual connection. But, we wanted each actress to have her own unique aura. Ms. Deneuve is sultry and mysterious. Sophia is sexy and playful. And Bardot is simply ooh-la-la. Yet when you view the three boxes together there is no doubt that they are part of the same DVD collection.
When Fox Soccer Channel conducted an agency search for a station rebranding, we won the job because we understood the passion of their audience and captured it in the line "LIVE IT HERE." Visually, our goal was to kick their look up a notch with a more contemporary design. We wanted strong elements full of motion and energy that reflect the game of soccer and tell the viewer that Fox Soccer Channel understands soccer fans. The team created print, interactive and promotional campaigns that integrated the new design and logo treatment to establish a new brand equity.
Our client, Fox Sports Network, asked us to design a billboard that would create brand awareness and drive NBA viewership in the Cleveland market. Our B-ball fanatics came up with this dynamic collage where three Cavalier franchise players morph together into one magnificent athlete going to the basket. From dribble to slam dunk, this was a combination of photo shoot and photo search that appears seamless, thanks to our designer's creative magic.
Your logo is your product's face. It is the first impression you will make and it needs to be a good one. At Graphic Orb, we design logos that capture brand identity. When Sony's anime youth channel, Animax, came to us to refresh the Smash Awards logo with something more contemporary, the operative word here was "Fun." When you're thinking "MTV-ish," it helps to have designers who live in that demographic. We turned our young guns loose with Macs, 128 crayons and no restraints. Here's the winner and some of the cool runners-up.
We understand upscale markets from our work on Gooding & Company. Their product line is pure luxury; their promotional material must be equally opulent. From business cards and mailers to their website and online advertising, we are their brand steward. We developed their identity as dependable, trustworthy automobile auctioneers while updating their image for the modern age. Our most dramatic projects each year are two 150-page auction catalogs. With our expertise in print production, we handle the enormous amount of retouching, information handling and design work through press check and delivery. And we bring it in on budget and on time.
People surf the Internet at the speed of light, so online advertising needs to grab your eye in a flash. Graphic Orb's Web designers understand the immediacy of the platform and are skilled in all aspects of creating rich media. For the Fox Soccer Channel's online campaign, we delivered compelling design solutions from concept to final completion. We succeeded in maintaining brand equity while communicating multiple messages across a range of shapes, sizes and formats from simple static banners to rollover and expandable ads, video subsites and banners with progressive play-back video.
For this special 20th anniversary DVD release, our initial assignment was to take a classic film and give the DVD packaging a contemporary face-lift. The goal was to make the film relevant to a new generation and fresh for those who grew up loving the movie. We gave our design an edgy, sexy look that had the feel of a 2008 release. The DVD packaging so delighted the client that we were asked to take this new look and carry it over to the Web site design. Our designers created a compelling, interactive entertainment experience, which is easy to navigate and supports everything from DVD and merchandise sales to streaming the trailer.
In-house intranet sites are a frontline marketing tool for cutting-edge businesses like Sony's science-fiction series, "Gemini Division," which was created to be viewed online, on a mobile device or via broadcast. We developed this site so that Sony staff could download sales materials (such as sell sheets, trailers and PowerPoint presentations, also created by Graphic Orb) and access episodes. Our team designed the site and its login screen, and regularly provided updated content per the client's needs.
Scion knew their car owners and dealers were fanatical about their automobiles, so they came to Graphic Orb to create a grassroots marketing microsite where Scion dealers could meet and share their stories, strategies and ideas. The site developed a community in cyberspace that was educational as well as entertaining with videos, tips, documents and games that were geared toward helping dealers learn about and create their own marketing events. We conceived the overall architecture, then designed and produced Web pages that built excitement among sales staff, endeared the Scion brand to them and helped sell more cars.
We conceive and animate the eye-popping digital signs you see inside stadiums and arenas to be as exciting as the action on the floor. They catch and hold the audience's interest and can be read from every seat in the house. Whether applying motion to a static brand for Fox Soccer Channel, or customizing NBA team signage for seven different Fox Sports Network markets, motion graphics are one of the most exciting things we do. The NBA signs were designed to adapt easily for each market, so fans from Detroit to Dallas believe their arena signs are created just for them, with substantial client savings.
This hockey storyboard showcases our designers' ability to think on a broadcast level. Originally, FSN came to Graphic Orb to create their hockey print campaign. They loved the concept and asked us to adapt it into a television commercial that would be customizable in multiple markets. We flushed out the print idea and came up with the broadcast concept by laying it down frame by frame in this storyboard for Fox to produce.
Graphic Orb specializes in illustrative, technical and photo-realistic 3-D imagery. We have the experienced designers and cutting-edge software to make anything you can imagine a reality. Our product visualization capabilities enable us to create 3-D images that accurately depict your product or design, even before it's manufactured. Particularly useful for advance sales or design prototypes, 3-D renderings can depict how your materials interact with their environments. 3-D images can be placed into multiple backgrounds and manipulated to create more options than a single photo shoot could ever capture.
If you already have existing artwork or an established look and feel, bring it to Graphic Orb and we can develop all your ancillary marketing materials. We specialize in "Adaptive Creative." We will break down your look for print ads and rethink it for trade and award campaigns. We can shape it into billboards, bus sides, kiosks, Web banners, promotional items � anything you can imagine. The number of adaptations is unlimited."+"\r\r"+"For movies such as "Angels & Demons," "Paul Blart: Mall Cop" and "Quantum of Solace," we take the movie poster art and create hundreds of new deliverables from newspaper ads to transit signage to collateral. We adjust the art to work in multiple sizes and formats � vertical to horizontal and full-color to black-and-white � extending the brand equity of the original art across all media."+"\r\r"+"For Academy Award� campaigns such as "Doubt," we design new creative that takes the key elements from the poster art and integrates accolades and images of the actors. From trade ads to direct mail, the "Doubt" Academy� campaign maintained the look and feel of the original brand while positioning the movie for Oscar� nominations for all four actors."+"\r\r"+"We've even taken key art and adapted it to specialty items as diverse as lunch boxes for the "Berenstain Bears" and "Spider-Man�," a board game from the movie "How to Lose a Guy in 10 Days" and concession stand items like the paper cups and popcorn bags for "The Lord of the Rings" franchise, all while maintaining the brand identity of each title.
The digital artists at Graphic Orb are experts in image enhancement and manipulation. They deliver the highest quality retouching of art and photography from clean-up and color correcting to photo compositing. Graphic Orb has been asked to airbrush away an ing�nue's tattoo, straighten and whiten teeth, remove elements from a photo, shift colors and make a movie star look 10 years younger and two inches taller."+"\r\r"+"Experienced in all digital formats, we adjust print graphics for proper resolution on the Web and adapt computer-generated graphics for print. We create four-color and black-and-white newspaper art from original files, enhancing and sharpening detail for newsprint and build 3D-looking art by applying 3-D effects to existing vector files.
With years of experience in a broad range of industries and absolutely no shame about being "word nerds," we've earned a sterling reputation for our thoroughness, accuracy and flexibility. We're fanatical about all matters of style and consistency, including spelling, punctuation, grammar, word choice, sentence structure, verb tense and clarity."+"\r\r"+"For us, success means your project leaving our facility matching your specifications and without errors. We'll work with you to customize a proofreading protocol that fits your needs. From spell-checking to rewrite suggestions to verifying references and checking for formatting glitches, our team can do it all. Graphic Orb will be intimately familiar with your brand guidelines, rules and requirements, as well as updates and changes to them, to provide you with letter-perfect delivery every time.
If you are a multinational company doing business beyond our borders, Graphic Orb can speak your language. As a part of McCann Worldgroup, one of the world's leading marketing communications organizations, we have access to local agencies in over 110 countries. That gives us global reach on a very local level. By providing translation and transcreation by native speakers and marketing professionals, Graphic Orb makes sure your brand remains relevant across cultures around the world.
STREAMLINE YOUR OPERATIONS AND SAVE ON YOUR BOTTOM LINE. Graphic Orb's executive team of industry experts has an extraordinary record of success working with clients to evaluate, reorganize and manage their production facilities so they become 20%�30% more efficient � and profitable. We are cost-management specialists and conduct full production audits of both agencies and in-house departments. We identify the areas of your business that can be made more cost-effective and implement viable solutions that will increase productivity without compromising quality and brand integrity. From resource management to infrastructure, we get to the root cause of inefficiency and then utilize the latest technologies to make your business more profitable. When Graphic Orb manages your studio it's still on-site... but it's out of mind.
LOS ANGELES: 5636 TUJUNGA AVENUE NORTH HOLLYWOOD, CA 91601 PHONE: 818.623.2000 NEW YORK: 622 THIRD AVENUE NEW YORK, NY 10017 PHONE: 646.865.6195